Focus Session: Customer Phenomena

Focus Session Customer Experience Marketing

2022-11-16 | 11:00 AM - 11:30 AM (GMT+04:00) Muscat | OCEC - Meeting Rooms 9 - level 1

Let’s take a minute to reflect: What is different in the marketing of exhibitions now, as compared to before the pandemic? What has just stayed the same? Which phenomena can we see on the customer side, and what do they mean for our business?

Some shows have increased visitor numbers, others are lagging far behind pre-covid levels. We also observe many challenges on the exhibitor side. In addition, trending topics such as digitalization or sustainability remain significant. We will present and discuss key findings of the 2022 UFI Marketing Survey, share some international case studies, and find out in our joint discussion which trends matter most. We look into regions as well as on a global scale.

The UFI Marketing Working Group invites you to an interactive deep dive focusing on the customer phenomena.