UFI Xchange - Data Performance for Your Next Best Event

Xchange Session Data Technology

2022-11-14 | 04:30 PM - 04:45 PM (GMT+04:00) Muscat | OCEC - Grand Ballroom C - level 1

Data is the cornerstone of each event. Having your existing data in perfect shape and adding new data via online registration and other tools sets a challenge for each event organiser. Knowing your customer and understanding their behaviour enables the organiser to produce better events and increase satisfaction and therefore value for all stakeholders. 
Vasileios and Wilbert will walk you through the importance of data, the customer journey, and what is next to increase the value of your trade show.