How to Sell 240 000 Sqm With No Marketing and Sales Involved?

Xchange Session

2023-11-01 | 04:00 PM - 04:20 PM (GMT-08:00) Pacific Time (US & Canada)

A case study of the Kitchen Bath China trade show, one of the largest events in its industry taking place in Shanghai New International Expo Centre. Without any kind of marketing and sales activities, the event has sold out each year for 19 years, reaching on average 5,000 exhibitors and 100,000 visitors.