MARK Parsons

MARK Parsons

Director of Events Intelligence

Arc Holdings

United Kingdom

Mark Parsons runs Events Intelligence, a big data business which uses machine learning to understand the similarity between companies and find new exhibitors at scale. For the last five years he has helped the strategy and deal teams at major organisers using data-led origination tactics. For the past 18 months he has also worked with organisers to help data led mindset through structured workshops and training. He is a Chartered Accountant, holds an Executive MBA from London Business School, and a Masters in Data Science and Business Analytics from NYU Stern.

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Speaker on

Exhibition Think Tank: Highlights and Trends From Our Community

Congress Session Sustainability Talent
11/16/2022 | 11:45 - 12:15 (GMT+04:00) Muscat | OCEC - Grand Ballroom - level 1