A country of continental dimensions, with a population of over 200 million people, spread across major metropolises, medium-sized cities, and even villages, with a diversity of landscapes and biomes.A people resulting from the blending of Europeans, Asians, Africans, who joined the native American peoples, giving it a unique character of hospitality, tolerance, and cultural diversity. A people who, above all, have at their core integration, fraternity, and hospitality. Precisely the most essential elements of gatherings.The Brazilian events calendar includes everything from some of the largest business fairs, congresses, and artistic shows in Latin America, to the most lively and collaborative popular festivals. This is thanks to a robust, qualified, and widespread event production chain throughout all Brazilian states.According to data from the Brazilian Union of Trade Fairs and Business Spaces - UBRAFE, considering only the city of São Paulo, from June 2022 to August 2023, and taking into account only the XX associated entities, there were 1231 large-scale events held. Among these, there were 223 Trade Fairs with a total of 5,588,896 visitors, 177 Congresses with 603,104 attendees, and 126 Conventions with 353,381 participants. Additionally, there were 705 other types of events that attracted nearly 1.5 million people.
