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The UFI Global Congress is the “must attend” annual event for the exhibition industry

– the largest global meeting of the year which gathers industry leaders from around the world to network and to learn.

We have been unable to meet as a community since Bangkok in 2019, so this years’ Congress in Rotterdam is the first opportunity to bring our global community face-to-face once again.

Join us in the Netherlands, where our hosts Rotterdam Ahoy and Rotterdam Partners have been working with the UFI team to ensure you have a safe and unforgettable experience.
Together we will celebrate the recovery of our sector, exchange lessons learned, and look at how we can shape our industry to adapt and grow in the new post-COVID world.

As usual the Congress will offer informal networking and social occasions – there will be plenty of time to catch up! We will also provide keynote speakers from inside and outside our industry, and a variety of formats and break-out sessions to make sure you stay up to date, gather information and ideas to help you speed up the recovery in your business.

Let’s get back together again!

Destination Rotterdam

Make it Happen!
The choice of host city is just as important to make our Congress successful.
Welcome to Rotterdam with its international appeal, good connectivity, top venues and good value for money.

Capital of Cool, City of Innovation, Gateway To Europe


Rotterdam is a young and dynamic city with an energetic and creative mindset.

A city with world-class architecture, an open and cosmopolitan atmosphere, a city of frontrunners, pioneers and people who drive change and make it happen!

Connected to the World, Easily Accessible


Rotterdam is a dynamic world city, internationally known as the ‘gateway to Europe’ and easily accessible by air, train, car or boat. With more than 170 nationalities living here together, and its strategic geographical location, the city is literally connected and home to the world.

This diversity gives it a unique urban vibe that you can feel everywhere as every venue and hotel are within a walking distance or by direct very safe and clean direct metro lines.

Rotterdam Ahoy new Convention Centre

UFI Diamond Sponsors

Venue and Hosts

Silver Sponsors

Congress Sponsors

UFI Data Intelligence Partner

UFI Research Partner

UFI Software Partner

UFI Official Media Partners