What Our Industry Can Learn From HYROX
Session
2025-11-20 | 11:45 AM - 12:25 PM | Hall 2 - ground floor
In just a few years, HYROX has gone from an idea to a global fitness phenomenon, drawing tens of thousands of athletes to arenas in over 20 countries - many of them first-time participants in an event format blending competition, content and community.
In this session, Gary Wan shares how HYROX has created a scalable, repeatable format that turns spectators into participants, blends competition with community and offers lessons in B2C-style engagement that B2B events can apply.
