What Business Events Can Learn from Fitness Tourism & Competitions
Session
2025-11-20 | 11:45 AM - 12:25 PM | Hall 2 - ground floor
Exhibitions, conferences, and business events can benefit from many lessons from fitness competitions such as HYROX and Spartan races. Elements of fun and community building can be harnessed to further create loyalty, memorable experiences, and new revenue streams. In fact, fitness and active wellness travel tourism has become a growing trend over the last several years globally and is expected to reach US $1.3 trillion in 2025. Join Ben Veechai, consultant and organizer of 100s of B2B events as well as co-owner of BASE Bangkok Fitness Studios, in this fun and entertaining session which will inspire you to look at your event, venue, or business strategy in new ways.
