Bate-papo Corner: Step Into the HYROX Phenomenon – Where Conversation Meets Movement
Talk
2025-11-20 | 03:10 PM - 03:30 PM | Hall 2 - ground floor
Join us for an open, high-energy session led by Gary Wan of HYROX discussing this global fitness race that’s already making waves in 20+ countries. Following from Gary's mainstage session, we'll discuss how HYROX has built a worldwide community through participation, challenge, and connection. The audience drives the discussion — from growth strategies and community building to operational challenges and what exhibition and B2B events can learn from HYROX’s engagement model.
About Bate-Papo Corner
The Bate-Papo Corner is small side-stage within the UFI Global Congress, located in the heart of the main networking and coffee area. Inspired by the Portuguese term for “chat,” this format aims to empower attendees of the UFI Congress to shape the dialogue and learn from each other in a dynamic, participatory setting. This informal, small-group setup creates the perfect environment for candid exchanges and sharing insights. All sessions recordings will be converted to "UFI Bate-Papo Unplugged" podcasts and shared to Spotify.
