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AI-Driven Event Photography Playbook: Real-Time Content, Real-Time Engagement, Real-Time Impact (Case Study with Vinitaly)

Xchange Session

2025-11-19 | 03:30 PM - 03:45 PM | Hall 2 - ground floor

Every event generates thousands of photos - but most of them are never used. Expect a concrete case study from Vinitaly, Europe’s leading wine exhibition, on how AI is reshaping communication & marketing teams approach visual content and event photography during major events.

In this session, you’ll discover how AI:

  • Shifted the role of photographers from image capture to real-time storytelling and strategic content creation.
  • Enabled comms and marketing teams to manage visual content dynamically.
  • Streamline speaker visibility, VIP management, and exhibitor engagement.

We'll share data from the field and actionable lessons to easily deploy AI on your events.