Mapping the Modern Event: Data-Driven Insights on Networking, Sponsorship, and the Future of AI
Xchange Session
2025-11-19 | 04:30 PM - 04:45 PM | Hall 2 - ground floor
In an era defined by uncertainty and transformation, how can events continue to deliver measurable value that drives growth? Drawing on data from over 600 trade show organizations and media companies, Bob Chain (Global Head of Strategic Accounts at Swapcard) and Nina Xiao (Vice President of Digital and Marketing for Informa Markets Asia) unpack fresh insights on networking, event engagement, and exhibitor ROI, offering a clear roadmap for “future-proofing” events in a rapidly evolving landscape.
