Insight Series - Ideas in action: Digital Innovation
Workshop
2025-11-20 | 04:15 PM - 05:15 PM | Room 201A-B - level 2
Join us for a lively special session which will look at how digital innovation can transform your company and your shows. First you will hear from Italian Exhibition Group who won the 2025 Digital Award for their all-in-one digital ecosystem that unifies their visitors, exhibitors and suppliers. This project to several years to implement and transformed both the user experience and the companies own tradeshow management. You can watch a 3 min video about the project here. You will then take part in a short dynamic workshop in which you will explore what is the biggest priority for you in terms of digital improvements, what tools you and skills you need, and how to overcome barriers to pushing the button and making the change.
About Insight Series
For these 1-hour sessions we will deep dive into a specific theme. Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 45-minute workshop-style discussion with attendees.
