Face to Face: The New Luxury
Congress Session
2026-11-03 | 05:15 PM - 05:30 PM
Drawing on new RX research, Hugh will explore what customers expect in return for their time and investment, and what that means for the industry. Hugh will show how portfolio segments work as archetypes, each with its own customer needs, and why one-size-fits-all events no longer work. As AI makes information instant and digital connection the norm, he will argue that bringing people together isn't an outdated model but the greater competitive advantage.
This closing keynote will offer a fresh perspective on how to learn, adapt and build the event experiences of the future.