Rowena Arzt
Head of Exhibitions
- Company:
- Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH
- Country:
- Germany
- Biography:
- Dr Rowena Arzt, Head of Exhibitions, ZZF/WZF, and CEO of International Pet Business IPB GmbH, Wiesbaden, Germany.
As Head of Exhibitions Dr Rowena Arzt has been leading ZZF/WZF´s exhibition programme since 2016 including Interzoo, the world´s leading b-2-b fair for the pet industry. In 2019, she was additionally appointed as CEO of the International Pet Business IPB GmbH supporting cross-border business activities in the pet sector.
Rowena started her career at the Institute of Trade Fair Management (University of Cologne) where she led teaching programmes, research and consulting projects. From 2006 to 2008, she held a management position in the Corporate Development Department of Koelnmesse. In 2008 she became Director of Business Development at UFI, the Global Association of the Exhibition Industry, in Paris as. Being a member of the senior management team, Rowena handled the association’s event and education programmes, the development of services for UFI‘s members and government liaison for more than 8 years before moving into the pet industry.
Rowena Arzt has a master’s degree in business administration and a PhD specializing in international exhibition management from the University of Cologne. She is a frequent guest lecturer at different universities and speaker at several business events. Supporting sustainable development in the pet industry, Rowena was awarded as Pet Personality of the Year 2022 by the international magazine Pet Worldwide.
In her current position Rowena unites two of her great passions: pets and exhibitions.
- Company website:
- http://www.zzf.de
Speaker on
Insights Series - Ideas in Action: Marketing
Workshop
11/20/2025
|
17:20 - 18:20
|
Room 201A-B - level 2