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Tuesday, November 18
04:00 PM - 06:00 PM
Board of Directors Meeting (by invitation only)
Board of Directors
Wednesday, November 19
09:30 AM - 10:30 AM
UFI Chapter Meetings (UFI Members only)
UFI Chapter Meeting
- Europe Chapter Meeting
- MEA Chapter Meeting
- Asia-Pacific Chapter Meeting
- North America Chapter Meeting
- Central & South America Chapter Meeting
10:45 AM - 12:00 PM
Associations Committee Meeting (by invitation only)
Associations Committee
10:45 AM - 12:00 PM
Speed Networking – extended and enhanced
Networking
Turbo-charge your networking!
Join us for a one-hour Speed Networking session and have up to 10 meetings, designed to spark meaningful conversations and open new doors.
Powered by Expoplatform, for this session you do not need to register in advance, you just show up on the day to register and check-in.
Please bring your own device and make sure you can access the email inbox you used for registration to participate fully.
12:00 PM - 01:30 PM
Light Lunch
Networking
01:30 PM - 02:30 PM
General Assembly
General Assembly
03:00 PM - 03:15 PM
Xchange Session - Visitrans
Xchange Session
Step into the Xchange Theatre for fast-paced sessions on the latest industry trends and innovations. These sponsor-driven talks will present real case studies, bold ideas and lessons learned from across the global events landscape.
03:15 PM - 03:30 PM
Xchange Session - Singapore Expo
Xchange Session
03:30 PM - 03:45 PM
Xchange Session - Memento
Xchange Session
03:45 PM - 04:00 PM
Break
Networking
04:00 PM - 04:15 PM
Xchange Session - Eventx
Xchange Session
04:15 PM - 04:30 PM
Xchange Session - Aluvision
Xchange Session
04:30 PM - 04:45 PM
Xchange Session
Xchange Session
07:30 PM - 10:00 PM
Welcome Reception - Step Back in Time! Celebrate 100 Years of UFI in 1920s Style!
Networking
Join us at AsiaWorld-Expo for an unforgettable Welcome Reception as we kick off the UFI Congress with a dazzling celebration of UFI’s 100-year journey. Inspired by the glamour and spirit of the exciting Twenties, the evening will transport you to a world of jazz, elegance, and energy, a fitting tribute to the decade in which UFI was born.
Enjoy a night of live entertainment, signature food and drinks reflecting both 1920s charm and modern Hong Kong flair, and a chance to connect with peers from around the globe in a spectacular setting. This centennial celebration is not to be missed!
Thursday, November 20
06:30 AM - 07:45 AM
UFI Sports Club
Networking
08:00 AM - 09:00 AM
Networking Refreshments
Networking
09:00 AM - 11:00 AM
Congress Sessions on Main Stage
Session
11:00 AM - 11:45 AM
Networking Break
Networking
11:00 AM - 11:45 AM
Bate-papo Corner: Talks, Ideas, Exchange
Talk
After its successful debut at our European event, Bate-Papo is making its Congress debut! Inspired by the Portuguese term for “chat,” Bate-Papo empowers attendees to shape the dialogue and learn from each other in a dynamic, participatory setting. Located in the heart of the main networking and coffee area, this informal, small-group setup creates the perfect environment for candid exchanges and sharing insights.
11:45 AM - 12:30 PM
Congress Sessions on Main Stage
Session
12:30 PM - 02:00 PM
Networking Lunch
Networking
02:00 PM - 03:00 PM
Congress Sessions on Main Stage
Session
03:00 PM - 04:00 PM
Networking Break
Networking
03:00 PM - 04:00 PM
Bate-papo Corner: Talks, Ideas, Exchange
Talk
After its successful debut at our European event, Bate-Papo is making its Congress debut! Inspired by the Portuguese term for “chat,” Bate-Papo empowers attendees to shape the dialogue and learn from each other in a dynamic, participatory setting. Located in the heart of the main networking and coffee area, this informal, small-group setup creates the perfect environment for candid exchanges and sharing insights.
04:00 PM - 05:00 PM
Insight Series – Ideas in action: HR
WorkshopHR
For these 1-hour sessions we will break into smaller groups and deep dive on various topics: Digital Innovation, Sustainability, Marketing, Operations & Services, HR, and Industry Partners.
Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 30-minute workshop style discussion with attendees on that topic.
Walk away with practical tools, fresh perspectives, and real-world strategies you can apply in your own work right away.
04:00 PM - 05:00 PM
Insight Series – Ideas in action: Digital Innovation
WorkshopDigital Innovation
For these 1-hour sessions we will break into smaller groups and deep dive on various topics: Digital Innovation, Sustainability, Marketing, Operations & Services, HR, and Industry Partners.
Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 30-minute workshop style discussion with attendees on that topic.
Walk away with practical tools, fresh perspectives, and real-world strategies you can apply in your own work right away.
04:00 PM - 05:00 PM
Insight Series – Ideas in action: Operations & Services
WorkshopOperations & Services
For these 1-hour sessions we will break into smaller groups and deep dive on various topics: Digital Innovation, Sustainability, Marketing, Operations & Services, HR, and Industry Partners.
Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 30-minute workshop style discussion with attendees on that topic.
Walk away with practical tools, fresh perspectives, and real-world strategies you can apply in your own work right away.
05:00 PM - 06:00 PM
Insight Series – Ideas in action: Industry Partners
WorkshopIndustry Partners
For these 1-hour sessions we will break into smaller groups and deep dive on various topics: Digital Innovation, Sustainability, Marketing, Operations & Services, HR, and Industry Partners.
Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 30-minute workshop style discussion with attendees on that topic.
Walk away with practical tools, fresh perspectives, and real-world strategies you can apply in your own work right away.
05:00 PM - 06:00 PM
Insights Series - Ideas in action: Marketing
WorkshopMarketing
For these 1-hour sessions we will break into smaller groups and deep dive on various topics: Digital Innovation, Sustainability, Marketing, Operations & Services, HR, and Industry Partners.
Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 30-minute workshop style discussion with attendees on that topic.
Walk away with practical tools, fresh perspectives, and real-world strategies you can apply in your own work right away.
05:00 PM - 06:00 PM
Insight Series - Ideas in action: Sustainability
WorkshopSustainable Development
For these 1-hour sessions we will break into smaller groups and deep dive on various topics: Digital Innovation, Sustainability, Marketing, Operations & Services, HR, and Industry Partners.
Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 30-minute workshop style discussion with attendees on that topic.
Walk away with practical tools, fresh perspectives, and real-world strategies you can apply in your own work right away.
07:30 PM - 11:00 PM
Congress Dinner
Networking
Join us for an unforgettable evening at M+, Asia’s leading museum of contemporary visual culture, located in the heart of Hong Kong’s vibrant West Kowloon Cultural District. This special gathering celebrates the city’s distinctive urban charm, seamlessly blending art, culture, and creativity.
Immerse yourself in captivating live performances that embody Hong Kong’s dynamic energy, while enjoying a diverse selection of food and drinks that blend the city’s unique heritage and contemporary flair. The chic indoor networking space features breathtaking views of Victoria Harbour, providing the perfect backdrop for building meaningful connections in a relaxed and inspiring setting.
Don’t miss this unique opportunity to unwind, connect, and experience the true essence of Hong Kong in one extraordinary evening.
Friday, November 21
08:00 AM - 09:30 AM
Networking Refreshments
Networking
09:30 AM - 10:45 AM
Congress Sessions on Main Stage
Session
10:45 AM - 11:30 AM
Networking Break
Networking
10:45 AM - 11:30 AM
Bate-papo Corner: Talks, Ideas, Exchange
Talk
After its successful debut at our European event, Bate-Papo is making its Congress debut!
Inspired by the Portuguese term for “chat,” Bate-Papo empowers attendees to shape the dialogue and learn from each other in a dynamic, participatory setting. Located in the heart of the main networking and coffee area, this informal, small-group setup creates the perfect environment for candid exchanges and sharing insights.
11:30 AM - 12:15 PM
Insight Series
Breakout
12:15 PM - 01:00 PM
Congress Sessions on Main Stage
Session
01:00 PM - 02:30 PM
Networking Lunch
Networking
02:30 PM - 04:00 PM
Host Country Session on Main Stage
Session
04:00 PM - 05:00 PM
Congress Closing and Next Host Announcement
Session
Saturday, November 22
10:00 AM - 04:00 PM
Post-Congress Tours
Networking
To make the most of your time at the congress in Hong Kong, take part in one of the four unique post-congress tours, giving you the chance to explore the rich culture and history of Hong Kong.
How to book a tour?
- If you haven’t registered yet: you can select your preferred tour directly in the event registration form.
- If you’ve already registered: please contact the UFI team at events@ufi.org including your chosen tour and the names of the participants.
- Tour 1 - Hong Kong Heights – The Peak Experience
- Tour 2 - Cultural Canvas – From Past to Present
- Tour 3 - Lantau Escapes – Nature, Heritage & Sea
- Tour 4 - Old Town Central – Heritage Meets Hip
Participants joining the post-congress tours may bring their luggage on the buses.