Victoria Cai
Digital Marketing Executive
- Company:
- Informa Markets Asia
- Country:
- Hong Kong
- Biography:
- Victoria Cai is a dynamic member of Gen Z who has brought fresh perspectives and innovative approaches to the B2B exhibition industry. Currently serving as a Partnership Executive and soon to rotate to a Digital Marketing Executive role at Informa Markets, she represents the new generation of event management organizers, combining traditional industry expertise with modern digital strategies.
From intern to graduate trainee and now a permanent employee, Victoria has rotated through various departments at Informa Markets. She has gained a thorough understanding of each division's operations while proposing innovative concepts from a Gen Z perspective. She has introduced more streamlined and efficient data tools, bringing fresh inspiration, trending social media elements, and a focus on sustainability to the exhibition industry. This journey has also demonstrated the adaptability, quick learning, and flexibility characteristic of Gen Z employees.
Speaker on
Bate-papo Corner: "OK Boomer - Let's Talk About Exhibitions" - Bridging Generations: From Legacy to Gen Z
Talk
11/20/2025
|
15:35 - 15:55
|
Hall 2 - ground floor