Insights Series - Ideas in Action: Marketing
WorkshopMarketing
2025-11-20 | 05:20 PM - 06:20 PM | Room 201A-B - level 2
Join us for a discussion on how exhibitions can connect with new generations of participants through authentic storytelling, cultural relevance, and creative marketing. Inspired by Targi w Krakowie’s KRAKDENT® project, we will explore how audience expectations are evolving and what it takes to stay relevant in a fast-changing communication landscape.
Participants will walk away with actionable ideas to engage next-generation visitors and exhibitors and strengthen brand connection.
About Insight Series
For these 1-hour sessions we will deep dive into a specific theme. Each session will feature a 15-minute presentation from this year’s UFI Award Winner followed by a 45-minute workshop-style discussion with attendees.
