92nd UFI Global Congress 2025 - programme at glance

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DATES Tuesday, november 18 Wednesday, november 19 Thursday, november 20 Friday, november 21 Saturday, november 22

TIME SLOT

SESSION TYPES Associations Committee Bate-papo Corner Board of Directors Breakout General Assembly Governing Bodies How I see it Insight Keynote Networking Panel Presentation Session Talk UFI Chapter Meeting Working Groups Workshop Xchange Session

Day 1

Tuesday, November 18

09:00 - 22:00

Greater Bay Area Local Tours - Fully Booked

Networking

Commerce and Investment Promotion Institute of the Macao SAR Zhuhai International Convention & Exhibition Center

16:00 - 18:00 Room 201C - level 2

Board of Directors Meeting (by invitation only)

Board of Directors

19:00 - 21:00

Board of Directors Dinner (by invitation only)

Networking

Day 2

Wednesday, November 19

08:00 - 09:30 Hall 2 ground floor and Level 2

Networking Refreshments

Networking

09:30 - 10:30

UFI Chapter Meetings (UFI Members only)

UFI Chapter Meeting

10:45 - 12:00 Room 201A - level 2

Associations Committee Meeting (by invitation only)

Associations Committee

10:45 - 12:00 Hall 2 - ground floor

Speed Networking – Extended and Enhanced

Networking

ExpoPlatform

12:00 - 13:30 Hall 2 - ground floor

Light Lunch

Networking

13:30 - 14:30 Hall 2 - ground floor

General Assembly (UFI Members only)

General Assembly

14:30 - 15:00

Networking Break

Networking

15:00 - 15:15 Hall 2 - ground floor

Modern Fairs Still Run on Analog

Xchange Session

Leon Funke Rolf Schulte Strathaus

VisiFair - VisiTrans GmbH

15:15 - 15:30

What Makes the Ideal MICE Destination? Insights from managing Singapore’s largest purpose-built MICE venue – Singapore EXPO

Xchange Session

Sim Lim Ng

Singapore EXPO

15:30 - 15:45 Hall 2 - ground floor

AI-Driven Event Photography Playbook: Real-Time Content, Real-Time Engagement, Real-Time Impact (Case Study with Vinitaly)

Xchange Session

Youssef Mouadine Adolfo Rebughini

MementoPhoto.AI

15:45 - 16:00 Hall 2 - ground floor

Networking Break

Networking

Kuehne + Nagel

16:00 - 16:15 Hall 2 - ground floor

AI-Driven Event Revenue: The New Playbook (Case Study with ReThink HK)

Xchange Session

Sum Wong Chris Brown

Eventxtra Limited

16:15 - 16:30 Hall 2 - ground floor

How to Make Profit By Building Modular?

Xchange Session

Emmanuel Hamelinck Daan Ruysschaert

Aluvision

16:30 - 16:45 Hall 2 - ground floor

Mapping the Modern Event: Data-Driven Insights on Networking, Sponsorship, and the Future of AI

Xchange Session

Robert Chain Nina Xiao

Swapcard

19:30 - 22:00 Hall 11 - ground floor

Welcome Reception - Step Back in Time! Celebrate 100 Years of UFI in 1920s Style!

Networking

Visit Detroit

Day 3

Thursday, November 20

06:30 - 07:45 Meeting point at 6:30 AM in the lobbies of the Regala and Marriott hotels

UFI Sports Club

Networking

08:00 - 09:00 Hall 2 - ground floor

Networking Refreshments

Networking

09:00 - 09:30 Hall 2 - ground floor

Opening of the 92nd UFI Global Congress

Session

The Honourable Paul Chan Mo-po, GBM, GBS, MH, JP Fred Lam Tin-fuk, GBS, JP Dr Peter Lam Kin-ngok, GBM, GBS

09:30 - 10:20 Hall 2 - ground floor

Building Community in the Age of Global Transformation

Keynote

Dex Hunter-Torricke

10:20 - 11:00 Hall 2 - ground floor

Future-first: How Leading Organisers Are Redesigning the Exhibition Experience

Session

Panittha Buri Peter Hall Stefan Rummel Helen Woodbridge

11:00 - 11:45 Hall 2 - ground floor

Networking Break

Networking

Kuehne + Nagel

11:05 - 11:20 Hall 2 - ground floor

Bate-papo Corner: From Asia to AI: A CEO’s Take on the Future of Events

Talk

Gregory Hitchen

Swapcard

11:20 - 11:40 Hall 2 - ground floor

Bate-papo Corner: Decoding the Top 20: The Dynamics Behind the Rankings

Talk

Danica Tormohlen Florent Jarry

Swapcard

11:45 - 12:25 Hall 2 - ground floor

What Business Events Can Learn from Fitness Tourism & Competitions

Session

Ben Veechai

Marina Bay Sands

12:25 - 12:40 Hall 2 - ground floor

Medal of Honour Ceremony: Celebrating the Present And Honouring the Past

Session

12:40 - 14:00

Networking Lunch

Networking

Visit Qatar

14:00 - 14:50 Hall 2 - ground floor

Rethinking the Role of Service Providers in Shaping 'What’s Next'

Session

Geoff Dickinson Jason Stead Dave Schmidt Tanya Pinchuk

14:50 - 15:00 Hall 2 - ground floor

UFI Award Winners Ceremony

Session

15:00 - 16:00 Hall 2 - ground floor

Networking Break

Networking

Kuehne + Nagel

15:10 - 15:30 Hall 2 - ground floor

Bate-papo Corner

Talk

Swapcard

15:35 - 15:55 Hall 2 - ground floor

Bate-papo Corner: "OK Boomer - Let's Talk About Exhibitions" - Bridging Generations: From Legacy to Gen Z

Talk

Gerald Böse Victoria Cai

Swapcard

16:15 - 17:15 Room 201A-B - level 2

Insight Series - Ideas in action: Digital Innovation

Workshop

Stephan Forseilles Enrico Gallorini Simone Zaccherini

16:15 - 17:15 Room 201C - level 2

Insight Series - Ideas in action: Ops & Services

Workshop

Laura Purdy Jörg Zeissig

16:15 - 17:15 Room 203-204-205 - level 2

Insight Series - Ideas in Action: Sustainability

Workshop

Raymond Rhodes Vincenzo Cecere Edwin Van Der Vennet

17:20 - 18:20 Room 203-204-205 - level 2

Insight Series – Ideas in Action: Industry Partners

Workshop

Dirk Urra Nina Sossau Tanya Pinchuk Sebastian Witt Peter Hall

17:20 - 18:20 Room 201C - level 2

Insight Series – Ideas in Action: HR (People & Culture)

Workshop

Thamita Chongswatvorakul Zinnia Angus

17:20 - 18:20 Room 201A-B - level 2

Insights Series - Ideas in Action: Marketing

Workshop

Ewa Woch Rowena Arzt Vijay Sharma Carolina Giobbi

19:00 - 23:00 Museum M+ - Departures from official hotels and AsiaWorld-Expo at 7:00 PM / 7:15 PM / 7:30 PM

Congress Dinner

Networking

AsiaWorld-Expo Management Limited Hong Kong Tourism Board

Day 4

Friday, November 21

08:00 - 09:25

Networking Refreshments

Networking

09:25 - 09:30

Welcome Back

Session

09:30 - 10:20 Hall 2 - ground floor

How Are Venues Evolving to Meet the Future of Events?

Session

Joyce Ann Leveston John Sharkey Hugh Jones Huda Al Shamlan

10:20 - 11:00 Hall 2 - ground floor

Redefining Exhibition Formats

Session

Ilaria Basile Anida D'Costa Taher Hakami Sarah Jung Diana Maria Salman

11:00 - 11:45 Hall 2 - ground floor

Networking Break

Networking

Kuehne + Nagel

11:05 - 11:25 Hall 2 - ground floor

Bate-papo Corner: Better Stands: From Build to Buzz

Talk

David Harrison Emmanuel Hamelinck Jörg Zeissig Amy So

Swapcard

11:25 - 11:45 Hall 2 - ground floor

Bate-papo Corner: Tariffs, Politics and Shifting Supply Chains – What It Means For the Exhibition Industry in Asia

Talk

Wolfram N. Diener Rita Chu Jimé Essink

Swapcard

11:45 - 12:30 Hall 2 - ground floor

The Global Economic Outlook

Session

Nick Marro

12:30 - 13:00 Hall 2 - ground floor

UFI Presidency Handover

Session

13:00 - 14:30

Networking Lunch

Networking

AsiaWorld-Expo Management Limited

14:30 - 16:00 Hall 2 - ground floor

Host Country Session – Gateway to Growth: Unleashing Opportunities in the Greater Bay Area

Session

Irene Chan Marilyn Tham Wing Chu Ted He Raymond Tang

16:00 - 16:30 Hall 2 - ground floor

Congress Closing and Next Host Announcement

Session

17:00 - 22:00 Departure from AsiaWorld-Expo at 5:00 PM, 5:15 PM and 5:30 PM

Tram Party in Hong Kong - Fully Booked

Networking

Day 5

Saturday, November 22

10:00 - 16:00

Post-Congress Tours

Networking

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Tuesday, November 18 Wednesday, November 19 Thursday, November 20 Friday, November 21 Saturday, November 22

Departure from AsiaWorld-Expo at 5:00 PM, 5:15 PM and 5:30 PMHall 11 - ground floorHall 2 - ground floorHall 2 ground floor and Level 2Meeting point at 6:30 AM in the lobbies of the Regala and Marriott hotelsMuseum M+ - Departures from official hotels and AsiaWorld-Expo at 7:00 PM / 7:15 PM / 7:30 PMRoom 201A - level 2Room 201A-B - level 2Room 201C - level 2Room 203-204-205 - level 2

07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30

11/18/2025 16:00 - 18:00 Room 201C - level 2

Board of Directors Meeting (by invitation only)

Board of Directors

11/18/2025 | 16:00 - 18:00 | Room 201C - level 2

11/19/2025 08:00 - 09:30 Hall 2 ground floor and Level 2

Networking Refreshments

Networking

11/19/2025 | 08:00 - 09:30 | Hall 2 ground floor and Level 2

11/19/2025 10:45 - 12:00 Room 201A - level 2

Associations Committee Meeting (by invitation only)

Associations Committee

11/19/2025 | 10:45 - 12:00 | Room 201A - level 2

11/19/2025 10:45 - 12:00 Hall 2 - ground floor

Speed Networking – Extended and Enhanced

Networking

11/19/2025 | 10:45 - 12:00 | Hall 2 - ground floor

ExpoPlatform

Turbo-charge your networking!

Join us for a one-hour Speed Networking session and have up to 10 meetings, designed to spark meaningful conversations and open new doors.

Powered by Expoplatform, for this session you do not need to register in advance, you just show up on the day to register and check-in.

Please bring your own device and make sure you can access the email inbox you used for registration to participate fully.

11/19/2025 12:00 - 13:30 Hall 2 - ground floor

Light Lunch

Networking

11/19/2025 | 12:00 - 13:30 | Hall 2 - ground floor

11/19/2025 13:30 - 14:30 Hall 2 - ground floor

General Assembly (UFI Members only)

General Assembly

11/19/2025 | 13:30 - 14:30 | Hall 2 - ground floor

11/19/2025 15:00 - 15:15 Hall 2 - ground floor

Modern Fairs Still Run on Analog

Xchange Session

11/19/2025 | 15:00 - 15:15 | Hall 2 - ground floor

Leon FunkeRolf Schulte Strathaus

VisiFair - VisiTrans GmbH

Today’s fairs showcase digital ambition—but too often still run on analog processes behind the scenes. From PDF forms to traffic chaos, many fairgrounds struggle with the basics. In this session, we’ll walk through real examples you’ll recognize instantly.

Whether you manage logistics, exhibitor services, or event operations, bring your experience. From manually printed access badges to inconsistent stand information or last-minute service changes, let’s talk about what’s broken—and what’s possible when we fix it as a team. We’re here to start a conversation, understand your challenges, and explore how we can solve them—together.

11/19/2025 15:30 - 15:45 Hall 2 - ground floor

AI-Driven Event Photography Playbook: Real-Time Content, Real-Time Engagement, Real-Time Impact (Case Study with Vinitaly)

Xchange Session

11/19/2025 | 15:30 - 15:45 | Hall 2 - ground floor

Youssef MouadineAdolfo Rebughini

MementoPhoto.AI

Every event generates thousands of photos - but most of them are never used. Expect a concrete case study from Vinitaly, Europe’s leading wine exhibition, on how AI is reshaping communication & marketing teams approach visual content and event photography during major events.

In this session, you’ll discover how AI:

Shifted the role of photographers from image capture to real-time storytelling and strategic content creation.
Enabled comms and marketing teams to manage visual content dynamically.
Streamline speaker visibility, VIP management, and exhibitor engagement.

We'll share data from the field and actionable lessons to easily deploy AI on your events.

11/19/2025 15:45 - 16:00 Hall 2 - ground floor

Networking Break

Networking

11/19/2025 | 15:45 - 16:00 | Hall 2 - ground floor

Kuehne + Nagel

KUEHNE+NAGEL Table Tennis Tournament

The Table Tennis Tournament is back for this year at the UFI Global Congress in Hong Kong.

Find a partner and sign up with a Kuehne+Nagel team member onsite.

Tournament schedule:

Wednesday, November 19 at 15:45 – 16:00
Thursday, November 20 at 11:00 – 11:45 and 15:00 – 16:00
Friday, November 21 at 11:00 – 11:45

Winner Announcement: Friday, November 21 at 16:00 (main stage).

11/19/2025 16:00 - 16:15 Hall 2 - ground floor

AI-Driven Event Revenue: The New Playbook (Case Study with ReThink HK)

Xchange Session

11/19/2025 | 16:00 - 16:15 | Hall 2 - ground floor

Sum WongChris Brown

Eventxtra Limited

How does AI drive more than 20 sponsor enquiries in just 3 weeks? How will the sales team perform with an AI assistant by their side?

Sponsorship is evolving fast. Organizers today must deliver measurable ROI, meaningful engagement, and real value for their sponsors. In this session, discover how EventX’s Sponsor AI Agent empowers event organizers to transform sponsorship from manual coordination into intelligent, data-driven engagement.

Joined by the Founder of ReThink HK, one of the region’s leading events for climate action and sustainable development, we’ll show how AI automation generated qualified sponsor meetings, boosted satisfaction, and built a scalable model for success. Step into the next era of sponsorship, where intelligence drives impact.

11/20/2025 08:00 - 09:00 Hall 2 - ground floor

Networking Refreshments

Networking

11/20/2025 | 08:00 - 09:00 | Hall 2 - ground floor

11/20/2025 09:00 - 09:30 Hall 2 - ground floor

Opening of the 92nd UFI Global Congress

Session

11/20/2025 | 09:00 - 09:30 | Hall 2 - ground floor

The Honourable Paul Chan Mo-po, GBM, GBS, MH, JPFred Lam Tin-fuk, GBS, JPDr Peter Lam Kin-ngok, GBM, GBS

11/20/2025 09:30 - 10:20 Hall 2 - ground floor

Building Community in the Age of Global Transformation

Keynote

11/20/2025 | 09:30 - 10:20 | Hall 2 - ground floor

Dex Hunter-Torricke

The next decade will be the most transformative in human history. As artificial intelligence reshapes industries and societies navigate unprecedented change, we face a striking paradox: we're more connected than ever, yet starved for deep relationships and meaningful encounters.

In this keynote, Dex Hunter-Torricke, one of the global tech industry's leading thinkers on AI explores how the events industry is uniquely positioned to become the catalyst for navigating this great transition. The solutions to tomorrow's challenges will emerge from bringing people together in surprising ways that forge meaningful new connections needed to unlock breakthrough thinking. From immersive technologies to radical new formats, and the embrace of cutting-edge strategic thinking calibrated to a unique moment in human history, Dex reveals how events can create the conditions where collective intelligence flourishes and humanity's shared challenges finally meet their match.

11/20/2025 10:20 - 11:00 Hall 2 - ground floor

Future-first: How Leading Organisers Are Redesigning the Exhibition Experience

Session

11/20/2025 | 10:20 - 11:00 | Hall 2 - ground floor

Panittha BuriPeter HallStefan RummelHelen Woodbridge

This session will explore how exhibition organisers are responding to changing customer expectations and the pressures to innovate. Panellists will share practical examples of how they are evolving event formats, improving content delivery, enhancing sustainability and using customer insight to shape the future of their shows.

Moderator: Panittha Buri, Vice President, Bhiraj Buri Group

11/20/2025 11:00 - 11:45 Hall 2 - ground floor

Networking Break

Networking

11/20/2025 | 11:00 - 11:45 | Hall 2 - ground floor

Kuehne + Nagel

KUEHNE+NAGEL Table Tennis Tournament

The Table Tennis Tournament is back for this year at the UFI Global Congress in Hong Kong.

Find a partner and sign up with a Kuehne+Nagel team member onsite.

Tournament schedule:

Wednesday, November 19 at 15:45 – 16:00
Thursday, November 20 at 11:00 – 11:45 and 15:00 – 16:00
Friday, November 21 at 11:00 – 11:45

Winner Announcement: Friday, November 21 at 16:00 (main stage).

11/20/2025 11:05 - 11:20 Hall 2 - ground floor

Bate-papo Corner: From Asia to AI: A CEO’s Take on the Future of Events

Talk

11/20/2025 | 11:05 - 11:20 | Hall 2 - ground floor

Gregory Hitchen

Swapcard

Join us for a candid conversation with Greg Hitchen, CEO of Terrapinn, as he reflects on the past, present, and future of the events industry. Greg will share his personal journey, including the role Hong Kong has played in his event life, and offer insights into the evolving business opportunities across Asia. The discussion will also explore mergers and acquisitions — including what Terrapinn looks for — and the transformative role of artificial intelligence. Looking ahead, Greg will share his perspectives on the future of events, blending personal insights, industry trends, and bold ideas in an engaging and conversational style.

About Bate-Papo Corner

Running alongside the networking break, Bate-Papo (bah-tchee-PA-poo) is an informal space for dynamic, small-group conversations. Inspired by the Portuguese term for “chat,” it empowers attendees to shape the dialogue and learn from each other in an open, participatory setting. Located in the heart of the coffee and networking area, it’s the perfect spot for candid exchanges and sharing insights. All sessions recordings will be converted to "UFI Bate-Papo Unplugged" podcasts and shared to Spotify.

11/20/2025 11:20 - 11:40 Hall 2 - ground floor

Bate-papo Corner: Decoding the Top 20: The Dynamics Behind the Rankings

Talk

11/20/2025 | 11:20 - 11:40 | Hall 2 - ground floor

Danica TormohlenFlorent Jarry

Swapcard

Stax's annual ranking of the world’s Top 20 exhibition organizers offers more than a snapshot of revenue—it reflects evolving strategies, structural shifts, and competitive dynamics shaping the future of the industry.

Stax's Managing Director Florent Jarry will be interviewed by TSNN's Danica Tormohlen to take participants beyond the charts and explore various topics and trends; why some organisers are growing faster than others, profitability and how that has been trending post Covid, and why, event models and how these have been evolving - 1:1 and “B2B festivals” in particular.

The session culminates in an Ask Me Anything (AMA) with Florent — an open forum where delegates can ask their toughest questions about growth strategy, mergers and acquisitions, new market expansion, and the future of exhibition business models. Nothing is off the table.

About Bate-Papo Corner

11/20/2025 11:45 - 12:25 Hall 2 - ground floor

What Business Events Can Learn from Fitness Tourism & Competitions

Session

11/20/2025 | 11:45 - 12:25 | Hall 2 - ground floor

Ben Veechai

Marina Bay Sands

Exhibitions, conferences, and business events can benefit from many lessons from fitness competitions such as HYROX and Spartan races. Elements of fun and community building can be harnessed to further create loyalty, memorable experiences, and new revenue streams. In fact, fitness and active wellness travel tourism has become a growing trend over the last several years globally and is expected to reach US $1.3 trillion in 2025. Join Ben Veechai, consultant and organizer of 100s of B2B events as well as co-owner of BASE Bangkok Fitness Studios, in this fun and entertaining session which will inspire you to look at your event, venue, or business strategy in new ways.

11/20/2025 12:25 - 12:40 Hall 2 - ground floor

Medal of Honour Ceremony: Celebrating the Present And Honouring the Past

Session

11/20/2025 | 12:25 - 12:40 | Hall 2 - ground floor

11/20/2025 14:00 - 14:50 Hall 2 - ground floor

Rethinking the Role of Service Providers in Shaping 'What’s Next'

Session

11/20/2025 | 14:00 - 14:50 | Hall 2 - ground floor

Geoff DickinsonJason SteadDave SchmidtTanya Pinchuk

As our industry strives for greater sustainability, efficiency and innovation, the role of service providers is rapidly evolving. This discussion will explore how logistics, general service providers and production partners are moving beyond traditional delivery roles to become strategic contributors & partners to the future of events. The panel will examine how the supply chain is responding to shifting organiser and customer demands, adopting new technologies and helping to reimagine what exhibitions can be.

11/20/2025 14:50 - 15:00 Hall 2 - ground floor

UFI Award Winners Ceremony

Session

11/20/2025 | 14:50 - 15:00 | Hall 2 - ground floor

11/20/2025 15:00 - 16:00 Hall 2 - ground floor

Networking Break

Networking

11/20/2025 | 15:00 - 16:00 | Hall 2 - ground floor

Kuehne + Nagel

KUEHNE+NAGEL Table Tennis Tournament

The Table Tennis Tournament is back for this year at the UFI Global Congress in Hong Kong.

Find a partner and sign up with a Kuehne+Nagel team member onsite.

Tournament schedule:

Wednesday, November 19 at 15:45 – 16:00
Thursday, November 20 at 11:00 – 11:45 and 15:00 – 16:00
Friday, November 21 at 11:00 – 11:45

Winner Announcement: Friday, November 21 at 16:00 (main stage).

11/20/2025 15:10 - 15:30 Hall 2 - ground floor

Bate-papo Corner

Talk

11/20/2025 | 15:10 - 15:30 | Hall 2 - ground floor

Swapcard

About Bate-Papo Corner

The Bate-Papo Corner is small side-stage within the UFI Global Congress, located in the heart of the main networking and coffee area. Inspired by the Portuguese term for “chat,” this format aims to empower attendees of the UFI Congress to shape the dialogue and learn from each other in a dynamic, participatory setting. This informal, small-group setup creates the perfect environment for candid exchanges and sharing insights. All sessions recordings will be converted to "UFI Bate-Papo Unplugged" podcasts and shared to Spotify.

11/20/2025 15:35 - 15:55 Hall 2 - ground floor

Bate-papo Corner: "OK Boomer - Let's Talk About Exhibitions" - Bridging Generations: From Legacy to Gen Z

Talk

11/20/2025 | 15:35 - 15:55 | Hall 2 - ground floor

Gerald BöseVictoria Cai

Swapcard

What happens when decades of industry experience meet the fresh perspective of Gen Z? In this lively conversation, Gerald Böse, CEO of Koelnmesse, and Victoria Cai, Digital Marketing Executive at Informa Markets Asia, explore how exhibitions are evolving in format, purpose, and audience expectations. Together, they’ll discuss what the next generation values in face-to-face events, how innovation and tradition can coexist, and where they find common ground in shaping the industry’s future.

About Bate-Papo Corner

11/21/2025 09:30 - 10:20 Hall 2 - ground floor

How Are Venues Evolving to Meet the Future of Events?

Session

11/21/2025 | 09:30 - 10:20 | Hall 2 - ground floor

Joyce Ann LevestonJohn SharkeyHugh JonesHuda Al Shamlan

As expectations from organisers, exhibitors and visitors continue to evolve, venues are under pressure to innovate - not just in infrastructure, but in the experience, flexibility and sustainability they offer.

In this session, venue leaders from across the globe will share how they are rethinking the purpose and potential of event spaces. It will focus on how venues are adapting their operations, design, accessibility and services to meet changing organiser and visitor expectations, and how collaboration across the ecosystem is essential to shaping the future.

Moderator: Hugh Jones, CEO, RX

11/21/2025 10:20 - 11:00 Hall 2 - ground floor

Redefining Exhibition Formats

Session

11/21/2025 | 10:20 - 11:00 | Hall 2 - ground floor

Ilaria BasileAnida D'CostaTaher HakamiSarah JungDiana Maria Salman

Exhibition formats have always changed – glacially. Over the last 10 years, we’ve discussed confex models, hybrid models, and many more, and how they change our business model and operations. Now, the debate is on how exhibition organisers widen their business model beyond these traditional extensions of the main show floor.

The NGL class of 2025 will explore new, “out of the box” formats that can inspire a new iteration of event models.

11/21/2025 11:00 - 11:45 Hall 2 - ground floor

Networking Break

Networking

11/21/2025 | 11:00 - 11:45 | Hall 2 - ground floor

Kuehne + Nagel

KUEHNE+NAGEL Table Tennis Tournament

The Table Tennis Tournament is back for this year at the UFI Global Congress in Hong Kong.

Find a partner and sign up with a Kuehne+Nagel team member onsite.

Tournament schedule:

Wednesday, November 19 at 15:45 – 16:00
Thursday, November 20 at 11:00 – 11:45 and 15:00 – 16:00
Friday, November 21 at 11:00 – 11:45

Winner Announcement: Friday, November 21 at 16:00 (main stage).

11/21/2025 11:05 - 11:25 Hall 2 - ground floor

Bate-papo Corner: Better Stands: From Build to Buzz

Talk

11/21/2025 | 11:05 - 11:25 | Hall 2 - ground floor

David HarrisonEmmanuel HamelinckJörg ZeissigAmy So

Swapcard

What makes a stand truly better?

In this lively session, we’ll explore why investing in better stands matters. Not just for organizers and exhibitors, but for the entire events ecosystem. Through real-world case studies and honest conversations, our panel of industry leaders will unpack what’s working, what’s not, and where the future is headed. Bring your toughest questions, share your own experiences, and join the dialogue that could reshape how we think about stands.

About Bate-Papo Corner

11/21/2025 11:25 - 11:45 Hall 2 - ground floor

Bate-papo Corner: Tariffs, Politics and Shifting Supply Chains – What It Means For the Exhibition Industry in Asia

Talk

11/21/2025 | 11:25 - 11:45 | Hall 2 - ground floor

Wolfram N. DienerRita ChuJimé Essink

Swapcard

This is an era of change for Asian exhibitions. Supply chains are slowing moving – or at least diversifying away from China. That will benefit India and Southeast Asian markets. India with its robust economy and venue capacity will be a growth driver in the region.

In addition, the underdeveloped market in Vietnam will finally start to realise its potential for the same reasons as India – new venues, a strong economy and companies looking for an alternative to China.

In China, economic growth may be slower and geopolitics will not be favourable, but you cannot ignore a market that accounts for more than 60% of net space sold in the region. We may be in a cycle of slower growth in China, but the opportunities there will still be on a scale that no other Asian market can match.

About Bate-Papo Corner

11/21/2025 11:45 - 12:30 Hall 2 - ground floor

The Global Economic Outlook

Session

11/21/2025 | 11:45 - 12:30 | Hall 2 - ground floor

Nick Marro

11/21/2025 12:30 - 13:00 Hall 2 - ground floor

UFI Presidency Handover

Session

11/21/2025 | 12:30 - 13:00 | Hall 2 - ground floor

11/21/2025 14:30 - 16:00 Hall 2 - ground floor

Host Country Session – Gateway to Growth: Unleashing Opportunities in the Greater Bay Area

Session

11/21/2025 | 14:30 - 16:00 | Hall 2 - ground floor

Irene ChanMarilyn ThamWing ChuTed HeRaymond Tang

This session will delve into the Greater Bay Area (GBA)as a thriving economic powerhouse with tremendous potential for the MICE industry. It will bring together representatives from key GBA cities — including industry leaders, venue operators, and market experts — to discuss how one of Asia’s most dynamic and rapidly evolving regions is shaping the future of business events.

The session will spotlight the region’s latest developments, innovations, and growth initiatives, while fostering cross-border collaboration and uncovering new business opportunities within the GBA.

11/21/2025 16:00 - 16:30 Hall 2 - ground floor

Congress Closing and Next Host Announcement

Session

11/21/2025 | 16:00 - 16:30 | Hall 2 - ground floor

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Day 3

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Day 5

Title

Board of Directors Meeting (by invitation only)

Networking Refreshments

Associations Committee Meeting (by invitation only)

Speed Networking – Extended and Enhanced

Light Lunch

General Assembly (UFI Members only)

Modern Fairs Still Run on Analog

AI-Driven Event Photography Playbook: Real-Time Content, Real-Time Engagement, Real-Time Impact (Case Study with Vinitaly)

Networking Break

AI-Driven Event Revenue: The New Playbook (Case Study with ReThink HK)

Networking Refreshments

Opening of the 92nd UFI Global Congress

Building Community in the Age of Global Transformation

Future-first: How Leading Organisers Are Redesigning the Exhibition Experience

Networking Break

Bate-papo Corner: From Asia to AI: A CEO’s Take on the Future of Events

Bate-papo Corner: Decoding the Top 20: The Dynamics Behind the Rankings

What Business Events Can Learn from Fitness Tourism & Competitions

Medal of Honour Ceremony: Celebrating the Present And Honouring the Past

Rethinking the Role of Service Providers in Shaping 'What’s Next'

UFI Award Winners Ceremony

Networking Break

Bate-papo Corner

Bate-papo Corner: "OK Boomer - Let's Talk About Exhibitions" - Bridging Generations: From Legacy to Gen Z

How Are Venues Evolving to Meet the Future of Events?

Redefining Exhibition Formats

Networking Break

Bate-papo Corner: Better Stands: From Build to Buzz

Bate-papo Corner: Tariffs, Politics and Shifting Supply Chains – What It Means For the Exhibition Industry in Asia

The Global Economic Outlook

UFI Presidency Handover

Host Country Session – Gateway to Growth: Unleashing Opportunities in the Greater Bay Area

Congress Closing and Next Host Announcement